About us
Your Trusted Culinary Partner in Frozen Innovation
At White Toque, our mission is simple: to bring you exceptional frozen specialties from around the world. Since 1992, we have connected chefs and food service operators with top-quality products from trusted partners in Europe and Latin America. With over 300 distribution partners and eight hubs across North America, we help you deliver consistency, creativity and quality, plate after plate. No matter if you’re a fine dining restaurant, a hotel kitchen, or a cruise line galley, we have the ingredients to make your menu stand out.
30+
Years of Experience serving the American Food Service Market
700+
Available SKUs
300+
National Distributors Across the US and Canada
About us
About us
Our value
01Frozen products packaged under our White Toque brand represent about 80% of our sales. We strive to find the highest quality ingredients and aim to bring totally unique frozen items to the US & Canada markets. Through constant communication and long-term partnerships with major manufacturers and production facilities in Europe, we are able to guarantee strong standards of quality for all of our products and adapt to US market specificities.
About us
Our Mission
02At White Toque, we take pride in being more than just an importer, we are pioneers in bringing new culinary possibilities to the US market. Our portfolio reflects a commitment to innovation, anticipating trends, and introducing products that help define them. From premium frozen vegetables to authentic French pastries, our goal is to provide chefs, distributors, and foodservice professionals with a reliable, one-stop solution for quality and creativity.
About us
Our History
03Founded in 1992 by CEO Didier Amiel and COO Richard Lemee, White Toque is the result of a merger between the export operations of France Mediation USA Inc., a sales agency for French food and wine companies, and Toque d’Alsace SA, a French manufacturer of frozen starters and appetizers. Since then, the company has grown throughout the years by significantly expanding our product lineup and national footprint through new offices and distribution channels across the US and Canada.
About us
Quality & Certifications
04We take quality seriously. All of our products come from facilities that meet the highest international standards, including GFSI certifications and third-party audits. Our Paris-based QA/QC team works closely with suppliers to ensure food safety, traceability, and consistent product performance. This allows our customers to rely on dependable quality and consistency, so they can focus on delivering exceptional dining experiences.
About us
Aritsanal Production Projects
05In addition to our reputation for imported European goods, we’ve also expanded our footprint here at home through our sister companies, Hudson Foods Venture and Ocean Pearl Smokehouse .
These ventures reflect our commitment to quality and innovation by bringing production of our charcuterie and smoked salmon lines stateside. Hudson Foods Venture and Ocean Pearl Smokehouse both serve as a means of artisanal production, with the capability to experiment and cater for individual clients, creating the exact solution you need.
Services
01 Private Label Program
Deliver exceptional quality under your own brand. Our high-quality private label service gives you the opportunity to offer premium, restaurant quality products that reflect your brand’s identity to your customers.
02 Logistics & warehousing
Our logistics capabilities include distribution centers in NJ, FL, TX, CA, CAN, NY, and more, allowing us to effectively service our North American customer base. Our Secaucus NJ facility operates a 35,000 sq. ft. warehouse with a 3,000-pallet freezer and a temperature-controlled 5,000 sq. ft. dock. Our Hayward CA facility is partnered with US Cold Storage and offers our West Coast customers the same services as in the East.
Specific logistics services include weekly departures from the French port of Le Havre to New York, weekly frozen shuttles between NJ and CA, and bi-monthly transfers to the Canadian East Coast. We also engage in third-party warehousing in Florida, the Midwest, and the Northwest Territories.
03 Research & Development
At White Toque, we work very closely with our customers to adapt our products to their recipes and menu development. Our team can provide recommendations on how to use White Toque products in existing and new applications, integrating your targeted food costs, labor constraints and yields to adapt our offerings. Our group of hired Chef-Consultants are very aware of White Toque capacities and can develop recipes or offer ingredients to complement existing ones. Our White Toque vendors also have their own R&D departments to develop products adapted to the US market and following our customer requirements. Workshops abroad are also available.
