Échiré butter, labeled AOP Beurre Charentes-Poitou (PDO Charentes-Poitou Butter) is the only butter to have been made in wooden churns for nearly 130 years. Internationally recognized for its quality, its flavor with notes of hazelnut and its extremely malleable texture, this product was awarded the Prix de l’Excellence Française in 2015.

Échiré butter is certified AOP Beurre Charentes-Poitou, a quality label recognized by all professionals, which links committed producers who are passionate about promoting a terroir, a history and authentic know-how, shared from generation to generation. First butter to be awarded, AOP Beurre Charentes-Poitou comes from a unique terroir between land and sea, covering ve departments in the west of France: Charente, Charente-Maritime, Deux-Sèvres (where Échiré is located), Vienne and Vendée.

AOP Beurre Charentes-Poitou complies with very precise specifications, from the rearing of the cows to the production of the finished product, and is subject to regular checks. Its signature subtle hazelnut flavor is validated by organoleptic tests. The AOP Beurre Charentes-Poitou logo and the European AOP logo can be seen on all our Échiré butters.